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About The Challenge

Jayson Atienza Jayson Atienza

Art Director, BBDO NY

Jayson Atienza was born in Batangas City, Philippines and was raised in Jersey City, NJ where he began drawing at the young age of five. Starting out as a design major at the School of Visual Arts, creating ads was where his passion resided. Jayson graduated from SVA in 1999 with a BFA in Advertising. Quickly landing a job at BBDO NY, his talents have resulted in award-winning work for high profile clients such as Guinness, HBO, FedEx, Pepsi, Milky Way & Financial Times. Jayson’s creative work has been recognized by every major awards show including The One Show, Art Directors Club, D&AD, Cannes, Andy’s, and Clios. Career highlights include winning the Cannes Young Creative Competition, working on a music video for John Lennon, and being selected as an Art Directors Club Young Guns 5 Honoree, which honors top talent from around the world under the age of 30. Jayson is credited for winning BBDO’s first One Show Gold Pencil for a non-traditional media concept created for Guinness in 2001.

When Jayson isn’t busy creating advertising, he’s busy creating art. His signature painting/illustration style combines ink and watercolor, and its been receiving rave reviews in galleries and in the press. Lately, he’s been adapting his style to a variety of different canvases, including apparel, handbags and vintage kicks. And now those kicks have caught the attention of highly regarded fashion figures from LA to NY to London. In fact, you can even catch a glimpse of them in Guy Ritchie’s new film, RocknRolla.

Jaysonatienza.com

Justin Fox Justin Fox

Founder, Australian INfront

Justin Fox is an artist and designer creating visual forms through experimentation and collaboration. Born in Sydney, Australia 1975, Justin had great aspirations to be a rock star but alas his grunge rock band fell apart at the end of high school, so he semi-unwillingly enrolled in design university, graduating with a BA in Design from the UNSW, College of Fine Arts. During the dot-com boom of the late ’90s Justin was one of the first Web designers in Sydney to create the original sites for companies such as Foxtel and Telstra. Justin ran Design Fix, a successful behind-the-scenes design company that’s provided creative services to many large advertising agencies and design houses.

In 1999, Justin founded the Australian INfront, a non-profit Web site that aims to elevate the perception of Australian art and design to the world and inspire students seeking a career in the creative industry. Currently the Australian INfront attracts over 3,000 unique visitors daily.

Additionally, Mr. Fox has featured artworks (both digital and mixed media) at numerous group shows as well as a host of worldwide Web sites, books, newspapers and magazines too numerous to mention. Justin has also designed T-shirts for M-ONE-11, has taught graphic design at Shillington College and is a regular speaker at design-related schools and events. Always strong on opinion, he is driven to inspire and be inspired.

http://www.justinfox.com.au/

Mauro Gatti Mauro Gatti

Creative Director, Mutado

For over a decade, Mauro Gatti has been at the forefront of new media design in Italy. Humorous, sharp and creative, his work has been globally recognized. In 2004, Gatti co-founded Mutado, a creative studio with offices in London and Milan. He began his career as an interactive designer in the mid-'90s and became highly influential through his personal space, thebrainbox.com. Now he is working on projects in the new media, design and motion graphics fields. His main passion is illustration, Mauro loves to draw and put on paper all the ideas swimming in his head and he believes that a smile is the cheapest way to be happy, that's why he is always trying to capture the more comical side of life and make it a simple but funny and rememberable work. Mauro has developed work for MTV, Nike, Comedy Central, Paramount Comedy, Vodafone, Nickelodeon, 55DSL and Disney.

thebrainbox.com

Charles “Emit” Krausz Charles “Emit” Krausz

Co-Founder / Interactive Director, The Firm Graphics

Charles Krausz is the co-founder and interactive leader for the Firm Graphics in Denver, CO. For the past 10 years he has helped create a web presence for some of the largest nightclubs, record labels, and music festivals in North America. The Firm Graphics is a small design house that focuses primarily on the electronic music and entertainment industries. This clientele has given Charles an opportunity to exercise his creativity without many boundaries. Aside from his digital expertise, he is also heavily involved in traditional arts. He's a part of the world renowned DF graffiti crew, writing under the moniker "Emit," but please don't tell the cops that.

www.dementedfreaks.com

Carlos “Mare139” Rodriguez Carlos “Mare139” Rodriguez

Artist/Sculptor

Carlos “Mare139” Rodriguez is an internationally acclaimed Artist/Sculptor and pioneer in the art and culture of hip-hop. He pioneered a vision that had, before him, no reference outside of the painted subways of the time. Throughout his career as a sculptor, he has consistently brought innovation to the genre's aesthetic and vocabulary. Mare139 earned the prestigious 2006 Webby Award for his launch of the Style Wars documentary Web site. Style Wars has also garnered the COMMARTS/Communication Arts Award, Horizon Interactive Award, as well as one at SXSW/South by Southwest Interactive. Mare139 designed and created the award for the annual BET/Black Entertainment Award show, which is given annually to entertainers, athletes and actors.

In 2006-07, Mare139 worked closely with director/actor Robert DeNiro on the film The Good Shepherd as a documenter of 'the making of the movie' and as a member of DeNiro's editing team. His writing has been published in several books, and he blogs actively on 12ozprophet.com. Recently, he completed a residency at Brighton University in Britain where he created a sculpture installation in their gallery and also lectured on the current state of 'Urban' Art and Media.

www.mare139.comhttp://www.m139design.com/

Andrea Rosso Andrea Rosso

Creative Director, 55DSL

Andrea Rosso is the creative director of 55DSL and an all-around Italian nice guy. You may not know him, but if you’ve got a talent, then chances are he knows you. When he turns up to an event he watches with the rest of the crowd, but he always takes names. He’s an obsessive collector of talent and you never know when he’s just going to turn up out of the blue and become your new best friend.

Then there’s the family business. Andrea’s dad, Renzo Rosso, is the powerhouse behind legendary denim label, Diesel. People won’t be surprised to learn that Andrea was instinctively drawn towards the fashion business. His own particular love is textiles, and, like his father, he went on to study pattern cutting in Padova. Before joining the company, he studied English in California. That’s also where he discovered his love for non-conformist sports like skating, surfing and snowboarding. He traveled back to Italy via NY where he studied Textile Development and Marketing at the Fashion Institute of Technology. New York left its mark on Andrea, not in least because that’s where he first started working for 55DSL.

Back then it was tiny little collection inside the greater Diesel empire, but Andrea took the 55DSL sport and street mentality, combined it with his own knowledge and expertise and built an entirely new company out of it. Andrea takes a brute-force approach to creativity at 55DSL: surround yourself with free thinkers and talent from around the world, and you’re always going to get something special.

http://www.55DSL.com

Carlos Segura Carlos Segura

Founder, Segura Inc.

Carlos Segura, founder of the Chicago-based design firm Segura Inc., came to the United States from Cuba at the age of nine. He began his career in graphic design as a production artist but soon gained more interesting challenges. He moved to Chicago in 1980 and worked for many prestigious ad agencies, including BBDO, Marsteller, Foote Cone & Belding, Young & Rubicam, Ketchum, and DDB Needham. In 1991, he founded Segura Inc. to pursue design more creatively with the goal of blending as much “fine art” into “commercial art” as he could.

Segura-inc.com was the beginning of a series of commercial ventures that expanded Carlos Segura’s creative efforts. In 1994, the T26 Digital Type Foundry was born to explore the typographical side of the business. T26.com fonts are now distributed throughout the world.

Segura Inc. and T26 have received numerous awards from organizations around the world, including the Tokyo Type Directors Club, The Society of Typographic Arts, both the New York Art Directors Club and the New York Type Directors Club, and the American Center for Design. His work has been shown in exhibits from the Denver Art Museum to those in Tokyo, and, in 2004, Segura was named one of the 21st Century’s 100 best designers. In December 2004, Segura was honored with Europe’s Red Dot Award for the ongoing series called “Crop” for Corbis. Both the “Grand Prix” and the “Best Of The Best” were awarded—the first time ever for a US design firm.

http://www.t26.com/

Eirik Seu Stokkmo Eirik Seu Stokkmo

Designer & Design Innovation Director, Scandinavian Design Group

Eirik Seu Stokkmo, aka Teipu, is an Italian/ Norwegian graphic designer hailing from Oslo. Before graduating in graphic design at NABA (Nuova Accademia di Belle Arti) in Milan, he worked for MTV Italia. Upon graduation he returned to Oslo, and has since worked for Virtual Garden, Bleed Designstudio and Scandinavian Design Group, where he is currently employed as a Senior Designer/Design Innovation Director.

Eirik has worked across a broad spectrum of medias, including identity, packaging, print, web and TV. His client list include Levi's, Alu SPA, Telenor, NAL, SAS Eurobonus, NRK, Sony Music and Øya Music Festival. He has won numerous awards, both in Norway and internationally, and his work has been featured in several publications and exhibitions.

In addition to working as at Scandinavian Design Group, Eirik lectures at KHiB (Bergen National Academy of the Arts), produces music under the name Pelifics.

teipu.net

Vasava Vasava

Communication Studio & Collective

Vasava is a communication studio started in Barcelona in 1997. We are a team of 18 young people from various fields and disciplines. We take on very diverse projects for shared supports. We have a new way of dealing with the creative process based on experiment and commitment, and the search for new communication values, trends and fresh ideas is what inspires us.

We use a single criterion and objective to take off in different directions, working the same idea in all its possibilities and formats, capturing the most excitement we can and generating inputs. The important thing is to fix a new philosophy and a new attitude in the way of understanding our work. The economical goals have been fixed as a way to improve our structure but not as our main driver.

Our contribution to non-profit projects and the implication for our clients’ projects, taking them as our own projects and trying to put the ideas forward as far as each occasion allows, were the differential characteristics to other studios and collectives.

http://www.vasava.es/