About The Challenge
Concept
55DSL knows life moves pretty fast. That’s why their motto is to “live at least 55 seconds per day”—to shake things up on a regular basis and always get in on a piece of the action. It’s what they’ve been doing, as a company and as a streetwear brand, since 1984.
And they’re at it again this year, partnering with Cut&Paste to present the 55DSL Logo Remix. The Logo Remix challenges graphic designers, illustrators, and typographers, as well as all-around creative types, to take the iconic 55DSL Shield logo and spin it into a remix that reflects 55DSL’s culture and spirit, its origins and its future.
The Grand Prize–winning design, to be featured in 55DSL's 2010 spring/summer 10.55 limited edition collection in collaboration with international artists and designers–will successfully reinterpret the 55DSL Shield logo and represent 55DSL’s identity as an experimental, avant-garde streetwear brand (which first launched as a spin-off of Diesel), while considering the art, urban culture, extreme sports, and music influences that have always been at the heart of the label’s fun-loving, nonconformist attitude.
The Grand Prize winner of the 55DSL Logo Remix will receive 1,055€ in addition to seeing his/her logo design produced by 55DSL.* During the contest period, all designs submitted for the Logo Remix will be showcased in Cut&Paste’s online gallery for public viewing, commenting, and voting. The People’s Choice Prize, a specially created goodie bag of 55DSL limited editions, will be awarded to the design that receives the most votes online. Both winners will be featured in the online gallery, which will be permanently available as part of Cut&Paste’s online collection of work.
To learn more about the brand, visit 55DSL.com.
*The winning logo design will be used at the discretion of 55DSL and will not replace the 55DSL Shield logo.
Entry Period
Contestants may submit their designs on http://logoremix.55DSL.com during the entry period beginning October 22, 2008, and ending on December 5, 2008. All entries must be submitted no later than 11:59 p.m. Pacific Standard Time on December 5, 2008.
Online voting on Cut&Paste’s 55DSL Logo Remix gallery will take place throughout the entry period and conclude on December 12, 2008, at 11:59 p.m. Pacific Standard Time.
The Grand Prize and People’s Choice Prize winners will be announced in January 2009.
Prizes
Grand Prize: 1,055€
In addition to receiving 1,055€, the Grand Prize winner’s redesign will be featured in 55DSL’s 2010 spring/summer 10.55 limited edition collection in collaboration with international artists and designers. The winner of the 55DSL Logo Remix will be promoted in the marketing of the T-shirt, and the winning design will be featured in 55DSL’s 2010 Spring/Summer catalog and in stores. The Grand Prize winner’s design will also be featured in Cut&Paste’s permanent online gallery.
People’s Choice Prize
The People’s Choice Prize winner will receive a one-of-a-kind 55DSL goodie bag filled with items from 55DSL’s limited edition collections. The People’s Choice Prize winner will also be featured in Cut&Paste’s permanent online gallery.
Rules
- Contestants must meet terms of eligibility.
- All submissions must be original works, created no earlier than October 22, 2008.
- All submissions must utilize 55DSL’s Shield logo in scale.
- Any colors can be used. However, for the colors red and blue, designers must use Pantone 200C and Pantone 293C.
- All logo designs should be created using Pantone color swatches.
- Entry files should be submitted online as low-resolution RGB files in jpeg, gif, or png formats.
- The Grand Prize winner will also need to supply vector files of his/her logo design.
- Contestants may submit more than one entry.
- Teams, companies, and firms may submit entries, but each submission must be accompanied by a primary contact who meets the eligibility criteria.
- Entries may not be updated or modified after submission. Entries may be deleted and re-submitted, but contestant should note that any such action will result in the loss of all online comments and voting corresponding to the deleted entry.
- Entries containing copyrighted material, video, or sound are subject to disqualification and removal from the Cut&Paste website at the sole discretion of Cut & Paste or 55DSL.
- Entries containing any content that is pornographic in nature, lewd, prurient or sexually explicit will be disqualified and removed from the Contest website.
- Cut&Paste and 55DSL reserve the right to disqualify or remove any entries they deem in violation of the Rules or Terms & Conditions of the 55DSL Logo Remix Contest.
- Employees of Cut & Paste LLC, 55DSL A.G., Diesel S.p.A. and its affiliates and subsidiaries, the Contest’s participating sponsors, judges, and members of the immediate family of any such persons are not eligible to participate and win. The term “immediate family” includes spouses, siblings, parents, children, grandparents, and grandchildren, whether as “in-laws,” or by current or past marriage(s), remarriage(s), adoption, co-habitation or other family extension, and any other persons residing at the same household whether or not related.
- The contest is open to individuals who are 18 years of age as of October 22, 2008.
- The Contest is void where any aspect of the Contest is prohibited by law or where registration, bonding or translation is required.
- The Contest is not open to residents of Cuba, Iran, Syria, Sudan, Myanmar (Burma), or to other individuals restricted by U.S. export controls and sanctions, and is void in any other nation, state, or province where prohibited or restricted by U.S. or local law.
- The Contest is a contest of skill, creativity and ingenuity, winning the Contest is dependent on the quality of submissions received. This Contest is not a game of chance. All decisions of Cut&Paste and 55DSL are final and binding in all matters relating to this Contest. To the extent permitted by law, the rights to litigate, seek injunctive relief or make any other recourse to judicial or any other procedure in case of disputes or claims resulting from or in connection with this Contest are hereby excluded, and all Contestants hereby expressly waive any and all such rights.
Required Visual Assets
Contestants may use any colors of their choice, but if using red and blue, the institutional colors Pantone 200C and Pantone 293C must be used.
Contestants must include the 55DSL Shield logo in their designs and should not alter the aspect ratio of the 55DSL Shield logo. Note: For T-shirt production purposes, 55DSL maintains the right to resize and position the winning logo design as needed.
Format and File Specifications
Logo designs should be created as vector images using Pantone color swatches.
All contest entries should be submitted online as low-resolution RGB files, 800 pixels wide. Only jpeg, png, and gif file formats will be accepted.
Upon selection, the Grand Prize winner will need to supply vector files of his/her logo design.
There is no limitation on the types of tools that can be used to create this logo.
Logo Download
This download is to be used for the 55DSL Logo Remix only; any unauthorized use will result in legal action.
Judging and Selection
Grand Prize
Submissions will be evaluated for the following criteria:
- Originality of concept
- Effective reinterpretation of the Shield logo, while retaining brand recognition
- Quality of execution (both technical and aesthetic)
- Adaptability for use in different product designs
At the conclusion of the entry period, Cut&Paste will manage an initial vetting process to narrow the submissions down to thirty entries for the judges’ review. Each of these 30 entries will be scored by a distinguished panel of judges invited by Cut&Paste and 55DSL. Based on the judges’ scores, the top five submissions will be selected as finalists. A creative panel from 55DSL will then evaluate the finalist entries and select one to be awarded the Grand Prize.
People’s Choice Prize
All eligible submissions will be showcased in an online gallery on the Cut&Paste website. All submissions in the gallery will be available for public viewing. Registered users will be able to comment on any work and vote for their favorite submissions for the People’s Choice Prize. Users may vote for more than one submission, but are prohibited from casting multiple votes for a single submission. People’s Choice voting will run from October 22, 2008, through December 12, 2008, 11:59 pm Pacific Standard Time. At the end of this period, the single submission with the most votes will be named the winner of the People’s Choice Prize. In the event of a tie at 12:00 a.m. on December 13, 2008, the voting period will be extended until the next deciding vote can be counted.
Eligibility
The 55DSL Logo Remix is open to all individuals age 18 years or older. Teams, companies, and firms may submit entries, but each submission must be accompanied by a primary contact who meets the eligibility criteria.
The contest is not open to residents of Cuba, Iran, Syria, Sudan, Myanmar (Burma), or to other individuals restricted by U.S. export controls and sanctions, and is void in any other nation, state, or province where prohibited or restricted by U.S. or local law.
Copyright Ownership
Each Contestant will be required to represent and warrant and agree to the following:
- By submitting an entry by a sole creator to a category, Contestant warrants that Contestant is the sole designer, creator, and owner of the artwork, including all visual and auditory components, or has permission to use copyrighted components, and further warrants that the Contestant Submission does not contain information considered by Contestant's place of business or any other third party to be confidential or proprietary. By submitting a Contestant Submission by a group of creators, the group of creators represent and warrant that they jointly designed, created, and rightfully own the visual and auditory artwork or have permission to use copyrighted components, and further warrant that the Contestant Submission does not contain information considered by Contestants’ place of business or any other third party to be confidential or proprietary.
- Further, Contestant represents and warrants that the posting of your Content on or through the Services does not violate the privacy rights, publicity rights, copyrights, trademarks, servicemarks, contract rights or any other rights of any person or entity. You agree to be responsible for securing all rights to post such Content and to pay for all royalties, fees, and any other monies owing any person because of any Content posted by you to or through the Services.
- By displaying or publishing or posting any Content on or through the Services, Contestant hereby grants to Cut&Paste and 55DSL a perpetual, non-exclusive, limited, fully paid, royalty free, sublicensable and worldwide license to use, modify, publicly perform, publicly display, commercially benefit, reproduce, distribute and prepare derivative works of such Content. Contestant further agrees to execute and deliver any further legal instruments and perform any acts which are or may become reasonably necessary to effectuate this license. Further, the [Grand Prize winner, Finalists and (People’s Choice Winner)] each will be required to execute a release and other documentation as deemed necessary in the sole discretion of 55DSL and / or Cut&Paste.]
Winner Notification
The Grand Prize and People’s Choice Prize winners will be notified during the month of January 2009. Winners will be publicly announced shortly after notification in January 2009.